Glossary of selling terms for creators
Short, plain definitions of the words you meet when you start selling from your bio. Each entry opens with a one-paragraph answer, then explains how the idea works in practice and how it applies on stall.bio.
Updated
Terms A to Z
- Conversion rate Conversion rate is the share of visitors who buy or sign up. How to work it out for a bio link store, what is typical and how to improve it.
- Digital product A digital product is something you sell as a file a buyer downloads. Definition, common types for creators, and how they are priced and delivered.
- Digital VAT Digital VAT is VAT on downloads and other electronically supplied services. UK registration, EU sales, the One Stop Shop and what stall.bio does.
- Discount code A discount code is a word a buyer enters at checkout to lower the price. Percentage and fixed codes, limits, end dates and when to use them.
- Lead magnet A lead magnet is a free file given in exchange for an email address. What makes a good one, examples for creators and how it leads to sales.
- Link in bio Link in bio means the single clickable link on a social media profile. What it is, why creators say it, and how to make the most of it.
- Order bump An order bump is a small extra product offered at checkout with a single tick box. How it works, what makes a good one and typical results.
- Stripe Connect Stripe Connect lets a platform take payments into your own Stripe account. How it works, what direct charges mean and who pays which fees.
Keep reading
Your link is waiting.
Start your 14-day free trial and have your store ready before your next post. Every tool is included from day one.