Order bump: how it works
An order bump is a small, related extra offered on the checkout itself, which the buyer adds to their order with a single tick before paying. Because it appears at the moment someone has already decided to buy, and needs no extra step, it raises the average order value without adding friction to the purchase.
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What makes a good bump
A bump should complete the main product rather than compete with it. The buyer should understand it in one sentence and want it alongside what they are already buying.
- A progress tracker with a training plan.
- Printable shopping lists with a meal plan.
- A shot list with a posing guide.
- Volume two of a sample pack with volume one.
- A short story collection with a novel.
Price it well below the main product, often a quarter to a third, and consider showing a reduced price for checkout only. A bump that costs more than the main item feels like a second decision and is usually skipped.
How it differs from an upsell
An upsell is usually offered after payment, or replaces the product with a bigger version, and asks the buyer to make a second decision. An order bump sits inside the checkout as a tick box, so the buyer pays once for both. That is why bumps tend to be taken more often but at lower prices.
On stall.bio
You can add a bump to a paid download: pick another of your downloads as the extra and, if you like, a lower price for checkout only. The buyer sees it as a tick box above the payment form. If your main product sells for £19 and one buyer in four adds a £5 bump, your average order rises to £20.25.
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