Hooks
30 Hooks That Sell
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Every product on stall.bio is one of three types, chosen when you create it: a paid download, a free lead magnet or a link. Each gets a page at yourname.stall.bio/p/its-name with a cover, a description, a price and a button, and each can sit on your store as a large card or a compact row.
Updated
Pick a download when buyers pay for a file, a lead magnet when you want an email address in exchange for a free file, and a link when the thing you sell lives on another site. The type is fixed once the product exists, so if you change your mind, make a new product and unpublish the old one.
The buyer pays, then gets the file. Use it for ebooks, presets, templates, printables, sample packs, spreadsheets, workout plans or recipe cards. Set any price you like, or zero to give it away in exchange for an email address. Downloads are the only type that can carry an order bump and take a discount code.
Always free. The fan types their email address, presses your button and the file goes to their inbox. Claimed on the product page, a download button appears there too. Good lead magnets are short and specific: a one-page checklist, a five-day plan, a single preset, a 20-minute audio lesson.
A product card that opens a web address you choose, starting with https://. Use it for a YouTube series, a podcast, a Spotify playlist, a print shop or a free resource you host elsewhere. Nothing is charged on stall.bio for a link.
30 Hooks That Sell
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Quick wins
My filming kitAn example store. Jade Holloway and these products are made up.
Any file type, up to 500 MB per product. Buyers download the file you upload, with its name tidied to lower case and hyphens: Autumn Presets.zip arrives as autumn-presets.zip. So name it after the product rather than IMG_4471-final2.zip. One product holds one file; for several, use a single ZIP.
Common choices:
Cover images can be JPG, PNG, WebP or GIF up to 10 MB. On a phone the cover shows as a wide banner on the product page and a small square on your store, so keep the subject in the middle. A photo around 1600 by 1000 pixels is plenty. No cover? stall.bio draws a gradient cover with your product's name on it.
By email and on a private page. Straight after payment the product page confirms the order, and the receipt email carries a button to the buyer's access page. That page lists every item in the order and gives a download link that works for 10 minutes; opening it again gives a fresh one.
The file itself stays in private storage that the public internet cannot reach. There is no permanent download address to leak, so sharing a link in a group chat only helps for those 10 minutes. If the email lands in spam, the buyer still has the download buttons that appear on the product page the moment they pay.
Everything a fan needs to decide in under a minute: a clear name, a line of facts, a cover, the price, what is inside and a button that says what happens next. You fill in each part in the product editor, and anything you leave blank is simply not shown.
You also set the page address. stall.bio makes one from the name, and you can change it to any short mix of lowercase letters, numbers and hyphens.
Yes. New products start as drafts and only appear once you publish them. stall.bio checks the essentials first: a download or lead magnet needs its file uploaded, and a link needs its web address. Unpublishing later hides the product from your store, while people who already bought it keep their access page.
No. Add as many products as you like on the one plan. Most stores do best with a clear free lead magnet at the top, one main paid product and two or three smaller ones underneath, so the page stays easy to scan on a phone.
Yes. Upload the new version in the product editor and every buyer gets it the next time they open their access page, because links are made fresh each time. It is worth emailing buyers yourself when an update adds something substantial.
No. They never make an account or set a password. Their receipt email and access page are all they need, and the access page link is private to their order. If they delete the email, they can contact you through the details on your store.
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