Digital product: a definition
A digital product is something sold as a file the buyer downloads or opens on their own device, rather than a physical item that is posted. For creators that usually means ebooks, guides, presets, templates, printables, sample packs or recorded lessons: made once, then sold any number of times with no stock or postage.
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Common types
Creators tend to sell a handful of families of digital product, each answering a question their audience already asks:
- Ebooks and guides: PDF or EPUB files that teach one thing.
- Presets and LUTs: editing settings for photos and video.
- Templates: Notion systems, spreadsheets, Canva designs.
- Printables: planners, worksheets and wall art people print at home.
- Audio: sample packs, preset banks, lossless music downloads.
Our ideas guide lists dozens more with typical prices.
Why creators sell them
The economics are unusual. Making the product takes time once, but each extra copy costs almost nothing to deliver, so most of every sale is margin after the payment fee. A £15 guide bought with a UK card through stall.bio leaves the creator £14.57, because Stripe's fee is 1.5% plus £0.20 and stall.bio takes 0%.
Delivery is instant, which suits buying from a phone after watching a video. And a product can be improved after launch: replace the file and buyers can download the new version.
Tax and rules
In the UK and EU, most downloads count as electronically supplied services for VAT, which brings their own rules on where tax is due; see digital VAT. Copyright in the file stays with the creator unless a licence says otherwise, so a short note on what buyers may do with it is worth including.
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