Sell your presets and LUTs to the people who ask about your edits

Include every format your buyers need to install the look on the apps they use. For Lightroom that means XMP files for Lightroom Classic and desktop, plus DNG files for the free Lightroom mobile app. For video, export LUTs as CUBE files, which work in Premiere Pro, Final Cut Pro, DaVinci Resolve and CapCut.

A complete preset pack usually contains:

• /Desktop: one .xmp file per preset, named clearly ("Golden Hour Warm.xmp", not "Preset 7.xmp").
• /Mobile: one .dng file per preset; buyers open each in Lightroom mobile and save its settings as a preset.
• /LUTs (if you sell video looks): .cube files at 33-point size, the most widely supported.
• Install guide.pdf: two pages with screenshots for desktop and for phone.
• Read me first.pdf: your licence, tips on adjusting exposure and white balance, and how to get help.

Zip the whole folder into one file. Keep the ZIP under 100 MB; a preset pack is usually a few megabytes unless you include sample photos.

Between 5 and 15 is the sweet spot. Fewer than five feels thin for a paid pack; more than 15 usually means near-duplicates that make choosing harder. Build the pack around one look or one situation, such as moody interiors, beach weddings or night streets, so each preset earns its place and buyers can picture using all of them.

Give each preset a variant for tricky light: a "warm" and a "cool" version, or a "bright" and a "dark" version, covers far more photos than ten unrelated looks. Test every preset on at least 20 photos from different cameras and phones before you ship.

Most preset packs sell for £12 to £35. Single presets work well as a free lead magnet or a £3 to £5 taster. Video LUT packs and combined photo-and-video bundles sit higher, often £25 to £49, because they save editors hours per project.

Ways to structure an offer:

• Free: one signature preset in exchange for an email address.
• Core pack: 10 presets at £19. You keep £18.51 on a UK card.
• Order bump: the matching mobile-only or LUT pack at £7 during checkout.
• Bundle: two or three packs together at roughly the price of two.

A launch code such as PRESETS25 for 25% off, ending after 72 hours, gives your post a reason to act now.

Show before-and-after pairs, because buyers are paying for the change, not the file. Use a split image as your cover, with the original on one side and the edited version on the other, and keep the split in the middle so it still reads as a small square on your store.

In the product description, list each preset by name with the light it suits: "Harbour: overcast coastal days" or "Neon: city streets after dark". Post short videos of a photo switching through the presets and link to the product from the caption or your bio. Add reviews from buyers that mention their camera or phone, because that answers the most common doubt: "will this work on my photos?"

They pay on your product page and download the ZIP straight away, with a receipt email linking to their access page for later. Most install problems come from buyers trying to open a ZIP on a phone, so tell them in your description to download on a computer, or explain how to unzip in the Files app.

Write your install guide for someone who has never installed a preset. Screenshots of each tap in Lightroom mobile save you dozens of DMs. If you update the pack, upload the new ZIP and every past buyer can download it from their access page.

Presets are standard-rated digital products, so if you are VAT registered in the UK you charge 20%. Set that in stall.bio's Payments page and choose whether your listed price includes it; the receipt shows the VAT amount. If you are not registered, which applies below £90,000 of yearly taxable turnover, you charge none.

Buyers in the EU are charged VAT at their own country's rate once you are selling to them as a UK business, which stall.bio's single store rate does not work out for you. If EU buyers are a big part of your sales, get advice on registering for the One Stop Shop.

Sofia shoots weddings and shares edits on Instagram. Her store has three products:

1. "Soft Film" single preset, free, as a lead magnet. The DNG and a one-page install guide.
2. "Soft Film Collection", 12 presets for desktop and mobile, at £24, with a "was" price of £32 during launch week.
3. "Soft Film LUTs" for her Reels, offered as an order bump at £9.

Her cover is a before-and-after split of the same bride under grey skies. Each preset is listed by name with the light it suits. Sofia is a made-up example.

Tick these off before launch:

• Every preset tested on at least 20 photos from different cameras and phones.
• XMP files for desktop and DNG files for mobile included.
• LUTs exported as 33-point CUBE files, if you sell video looks.
• Files named after the look, not numbered.
• Install guide with screenshots for desktop and phone.
• Licence note: personal and client work allowed, reselling the presets not allowed.
• Everything zipped into one file named after the pack.
• Cover is a before-and-after split that reads as a small square.
• Description lists each preset and the light it suits.
• A free single preset set up as a lead magnet.
• Support details written into the read-me file.