Golden
Hour
Hour
Free Golden Hour Preset
Mobile DNG + desktop XMP
A bio link store built for photographers
Every photographer gets the same comment under their best shots: "What preset is this?" That question is a product. So is the posing guide you give clients before a shoot, and the shot list you check before every wedding. A stall.bio store lets you sell all three from your bio, with the file delivered the moment someone pays, while client enquiries carry on through your website.
Updated
What do photographers sell online?
Mostly tools that help other people make photos like yours: Lightroom presets and LUTs, posing guides, shot lists, editing walk-throughs, client welcome templates and contract checklists. Fans who shoot on phones buy mobile presets; working photographers buy the business templates. Both groups find you through the same posts, so one store can serve both.
Common price ranges:
- Single free preset: a lead magnet that shows off your editing style
- Mobile preset pack (DNG files for Lightroom mobile): £8 to £18
- Desktop and mobile preset bundle of 10 to 20 looks: £18 to £45
- Posing guide PDF with example frames: £10 to £25
- Wedding or event shot list template: £5 to £12
- Video LUT pack for colour grading: £15 to £35
Before and after images do the selling here. Use a split image as each product cover, and show the same preset on a portrait, a landscape and an indoor shot so buyers can judge it on their own photos.
An example store: Tom Reyes
Tom is a fictional coastal and wedding photographer in Cornwall with 31,000 followers on Instagram and a growing TikTok of edit breakdowns. His store mixes products for hobbyists with a couple for fellow professionals.
- A free Golden Hour preset opens the store, in both mobile DNG and desktop XMP formats.
- Moody Coast, a pack of 15 presets at £24, is the product his comments ask for most. Its cover is a before and after of the same harbour at dusk.
- The Client Posing Guide at £14 is aimed at new portrait photographers, with 40 poses and the prompt he says to get each one.
- The Wedding Shot List at £9 sits underneath as a compact row and works well as an add-on at checkout for the posing guide.
- A link to his wedding enquiries page finishes the store, so couples who find him through edits reach his main business.
Tom's average order is £27 once the shot list is added, and he keeps £26.39 of it after Stripe's UK card fee.
T
Tom Reyes Photography
Coast, light and weddings in Cornwall
Presets
Moody
Coast
Coast
Moody Coast Preset Pack
15 looks · Lightroom mobile and desktop
£244.8 out of 5 from 63 reviewsMost loved
For photographers
Client
Posing
Posing
Client Posing Guide
40 poses with prompts · 52-page PDF
£14
An example store. Tom Reyes Photography and these products are made up.
What should a photographer put in their bio?
Lead with the kind of photography and where you work, then give people one reason to tap. A photographer's bio has two audiences, clients and fellow photographers, so name the free preset for one and your enquiries page for the other, and let your store hold both links under clear section headings.
- Line one: your genre and area, for example "Coast and wedding photographer, Cornwall".
- Line two: what fans can get, such as "Presets and posing guides below".
- The link: your stall.bio address, with the free preset first on the page.
- A highlight of before and after edits using your paid packs.
- A clear line on client work, such as "Taking 2027 weddings now" or a link card on your store.
Packaging presets so they install first time
Preset buyers vary hugely in skill, so the install step is where support emails come from. Ship desktop presets as XMP files and mobile presets as DNG files, in separate folders inside one ZIP. Add a two-page PDF with screenshots showing how to import each on Lightroom Classic, Lightroom desktop and Lightroom mobile.
Explain that presets are a starting point. Tell buyers to adjust exposure and white balance first, then apply the look. That one line prevents most "it doesn't look like yours" messages.
Give the ZIP a clear name, such as "moody-coast-presets", because buyers see the file name in their downloads. If you update the pack later with new looks, replace the file on the product, and everyone who bought it can download the new version from their access page.
Questions, answered
Are presets still worth selling with AI editing tools around?
Yes, for photographers with a recognisable style. People buy your presets to get your look quickly, not because they cannot edit. A consistent pack that matches the feed they follow still sells, and it pairs well with a guide explaining the choices behind each edit.
Can I sell presets that work on phones?
Yes. Lightroom mobile is free and accepts DNG preset files, which buyers open on their phone and save as presets. Include both DNG and XMP versions in the same ZIP, so a buyer who edits on a phone today and a laptop next year has everything.
How should I price a preset pack?
Price by the number of distinct looks and how well they fit your audience's photos. A focused pack of 10 to 15 presets typically sells for £15 to £30. Use a launch "was" price and countdown for the first week, then settle at the full price once reviews arrive.
Can couples pay for weddings through my store?
stall.bio sells digital files and free downloads, and links to anything else. Keep wedding enquiries and deposits on your existing website or client system, and add a link card to it on your store so couples reach it in one tap from your bio.
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