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A link in bio store for fitness coaches
Your followers already watch you train. The step most coaches miss is giving them something to follow when you are not on their screen: a written plan they can open at the gym, a tracker they can fill in, a short guide that answers the question in every DM. A stall.bio store puts those in the link in your bio, paid for in seconds and delivered as a file.
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What can a fitness coach sell from their bio?
Programmes people can run without you watching: a 12-week strength plan, a home workout block, a beginner's guide to the gym floor, a progress tracker. Each is a PDF or spreadsheet a client opens on their phone between sets. Add a free warm-up routine to collect email addresses, and a link for people who want 1:1 coaching.
Typical prices for coaches selling to their own audience:
- Free warm-up or mobility routine: a lead magnet, swapped for an email address
- Four-week home workout block: £9 to £19
- 8 to 12-week gym programme with video links: £25 to £49
- Habit or progress tracker (Google Sheets or printable): £4 to £9
- "First month at the gym" confidence guide: £8 to £15
- Race or event prep plan (5K, Hyrox, a first pull-up): £15 to £35
A written programme sits between free content and 1:1 coaching. It costs far less than monthly coaching, so it suits followers who are keen but not ready to commit, and it gives you a way to earn from the people you could never fit into your diary.
An example store: Dani Okafor Strength
Dani is a made-up strength coach with 22,000 followers, most of them women who train three times a week around work. Her store is short on purpose, so nobody has to scroll to understand it.
- A free home warm-up sits at the top. It is the question she gets most, and it turns a casual visitor into someone she can email when the next plan launches.
- The 12-Week Strength Plan at £34 is the main product, shown with a "was" price of £45 for launch week. Each session links to a short demo video she already posted, so the PDF stays light.
- The Gym Confidence Guide at £12 catches the beginners who find the full plan too much.
- A progress tracker at £6 sits underneath as a compact row, and also works well as an order bump on the plan at checkout.
- A link to her coaching application form closes the page for the few who want her time.
On the £34 plan bought with a UK card, Stripe keeps 1.5% plus £0.20 and Dani keeps £33.29. stall.bio takes nothing from the sale.
D
Dani Okafor Strength
Strength training for busy women, three sessions a week
Train with me
12-Week
Strength
Strength
12-Week Strength Plan
36 sessions · gym or home · video demos
£34was £454.9 out of 5 from 41 reviewsLaunch week
Gym
Confidence
Confidence
Gym Confidence Guide
24 pages · your first month on the gym floor
£12
An example store. Dani Okafor Strength and these products are made up.
What to put in your bio as a coach
Your bio has four lines and one link. Use them to say who you train and what happens when someone taps.
- Line one names who you help, such as "Strength for busy mums" or "Hyrox prep for beginners".
- Line two gives one result your clients get, in their words rather than yours.
- Your stall.bio address is the only link, or the first of your links.
- A short call to action sits above the link: "Free warm-up below" beats "Link in bio".
- Your free routine is the first card on your store, before anything you charge for.
- Pinned posts or highlights show a client's real progress, with their permission.
- Your coaching qualification appears in the bio or a highlight, if you hold one.
Writing a plan people finish
The plans that earn repeat buyers are the ones people complete. Keep each session on one screen, so nobody has to scroll mid-set. Give every exercise a substitution for people training at home, and list the kit needed on the first page so nobody buys a gym plan with only a pair of dumbbells.
Number the weeks, say exactly how heavy is heavy ("leave two reps in the tank"), and finish each week with a one-line check-in question. Clients who answer it tend to message you, and those messages become your next product and your testimonials.
Before you sell to the public, give the plan free to three clients and ask where they got stuck. Fix those pages, then publish. Every buyer can open the latest file from their access page, so a fix you make next month reaches people who bought this month.
Questions, answered
Do I need to be qualified to sell a training plan?
In the UK there is no legal licence for personal trainers, but insurers and gyms expect a recognised Level 3 qualification, and buyers trust it. Whatever you hold, add a short note to each plan advising people to check with a doctor before starting, especially after injury or pregnancy.
Can I sell 1:1 coaching through my store?
stall.bio sells files and free downloads, plus links to anything else. For coaching, add a link card to your application form or calendar, and keep the conversation and payment for coaching wherever you already run it. Many coaches use a paid plan as the first step before 1:1 work.
Should my plan be a PDF or a spreadsheet?
A PDF reads best on a phone in the gym, while a spreadsheet suits people who like logging every set. Many coaches sell the PDF as the main product and offer a Google Sheets tracker as an add-on at checkout, so buyers choose the format that fits how they train.
How do clients get their plan after paying?
The download button appears on the product page as soon as payment goes through, and a receipt email links to a private access page they can come back to. If they change phone or lose the file, they open the email again and download a fresh copy.
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