Sell digital products from the link in your bio

Anything a buyer receives as a file they can open on their own device. For creators that usually means five families: ebooks and guides, editing presets, templates, printables, and audio such as sample packs. Each solves a narrow problem your audience already asks you about, packaged so they can use it without you.

The best first product is the answer to the question in your comments that you are tired of typing. If people keep asking "what settings do you use?", that is a preset pack. If they ask "how do you plan your week?", that is a planner printable or a Notion template. Specific beats broad: "12 Lightroom presets for indoor family photos" sells better than "my presets".

Read the detail for each type:

• Ebooks and guides
• Presets and LUTs
• Templates
• Printables
• Sample packs

Pick the product your audience has already asked for, that you could finish in two weekends, and that you could explain in one sentence. Look through your last 50 comments and DMs, group the questions, and choose the biggest group you can answer with a file rather than with your time.

A quick test before you build: post a story saying "I'm thinking of packaging my X, would you want it?" and count the replies. Twenty genuine yeses from a few thousand followers is a strong signal. Then make a small, finished version rather than a large, perfect one. You can add to it later, and every buyer gets the update on their access page.

Price by the result, not by the hours or page count. Most first products from creators sell between £5 and £29: low enough to buy on impulse from a phone, high enough to be worth making. Start in the middle of your category's range and raise the price once reviews come in.

Typical ranges by category:

• Short guide or checklist pack: £5 to £12
• In-depth ebook or workbook: £15 to £29
• Preset or LUT pack: £10 to £35
• Canva or Notion template set: £9 to £49
• Printable bundle: £3 to £15
• Sample pack: £10 to £40

Run the numbers on take-home before you decide. stall.bio takes 0% of each sale; Stripe charges 1.5% plus £0.20 on a UK card. So a £9 product leaves you £8.66, a £19 product £18.51 and a £29 product £28.36.

On stall.bio, the buyer pays on your product page and gets the file straight away: a download button appears on the page, and a receipt email links to their private access page. Download links last 10 minutes and the access page makes a new one each visit, so files never sit at a public address.

Each product holds one file of up to 500 MB, in any format. If your product has several parts, zip them with a short "Start here" PDF on top. Buyers see the file name in their downloads folder, tidied to lower case with hyphens, so name it after the product.

Only if you are VAT registered. In the UK you must register once your taxable turnover passes £90,000 in a rolling 12 months (the threshold since April 2024). Below that, you can sell without charging VAT. If you are registered, switch VAT on in stall.bio's Payments page, set your rate and choose whether prices include it.

Sales to consumers abroad have their own rules. Digital products sold by a UK business to EU consumers carry VAT at the buyer's country rate from the first sale, usually handled through the EU's non-Union One Stop Shop. stall.bio applies one rate across your store and does not file returns, so take advice from an accountant if a large share of buyers are outside the UK.

Work through this before you put the link in your bio.

• The product solves one named problem, stated in the product name.
• The file opens on a phone and a laptop, and is under 100 MB if you can manage it.
• Multiple files are zipped with a "Start here" PDF.
• The file is named after the product (it arrives in lower case with hyphens).
• The subtitle lists the facts: number of pages, items or files, and the formats.
• The description has a bullet list of exactly what is inside.
• The cover reads clearly as a small square.
• The price is set, and you know your take-home after Stripe's fee.
• Stripe is connected and the Payments page says you are ready to sell.
• VAT is set up if you are registered.
• A free lead magnet sits at the top of your store.
• You have bought your own product once with a 100% discount code to test delivery.