Digital product ideas for creators, with typical prices

A good idea solves one specific problem your audience already has, can be delivered as a file, and can be explained in a single sentence. It should take you days rather than months to finish, and it should reuse what you already know or have made, such as your settings, your process, your plans or your photos.

Three questions sort strong ideas from weak ones:

1. Have people asked for it? Count the comments and messages. If nobody has asked, you are guessing.
2. Can a stranger use it without you? A file that needs a call to explain it is a service, not a product.
3. Would someone pay for it today? If it solves a problem now (before a holiday, a launch, a new term), it sells faster than something that is merely nice to have.

If your content teaches, package the teaching so people can follow it at their own pace.

• Step-by-step guide or ebook on one outcome: £9 to £24
• Workbook with exercises and prompts: £7 to £18
• Recorded workshop as a video file with slides: £15 to £49
• Training or study plan over 4 to 12 weeks: £15 to £45
• Revision or flash card pack: £5 to £15
• Swipe file of scripts, emails or messages: £9 to £25
• Checklist pack for a recurring task: £3 to £9
• Glossary or cheat sheet for a hard subject: £3 to £7
• Interview or audio lesson series as MP3s: £9 to £29
• Worksheet bundle for a year group or skill: £4 to £12

Fitness coaches, tutors, teachers and nutritionists all fit here; see our pages for fitness coaches and teachers for worked examples.

Photographers, illustrators, designers and video makers can sell the tools behind their look.

• Lightroom presets (mobile and desktop): £8 to £35
• Video LUTs for colour grading: £15 to £35
• Procreate or Photoshop brushes: £8 to £20
• Printable wall art in several sizes: £4 to £25
• Phone wallpaper sets: £3 to £6
• Colouring pages: £3 to £10
• Canva templates for social posts or media kits: £9 to £29
• Posing or shot-list guides: £5 to £25
• Stock photos or textures for other creators: £10 to £30
• Editing walk-through as a video file: £12 to £29
• Mock-up files for product photos: £8 to £20
• Font or lettering practice sheets: £4 to £12

Use before and after images as covers. For printable art, mock up each piece in a frame on a wall. More on selling presets and printables.

Listeners want your music in full quality; fellow producers want your sounds.

• Album or EP in WAV and FLAC: £5 to £12
• Sample packs of loops and one-shots: £15 to £35
• Synth preset banks: £10 to £25
• MIDI chord and melody packs: £8 to £18
• Mixing or vocal chain templates: £8 to £20
• Stems for remixing: £4 to £10
• Sheet music and tabs: £3 to £9
• Practice backing tracks: £5 to £15
• Meditation, sleep or ambient audio: £5 to £15
• Podcast bonus episodes as a download: £3 to £9

Write a short licence for anything producers will use in their own releases. See the musicians page and our notes on sample packs.

If your audience follows you for how you run your life or work, sell the system.

• Notion templates for study, content, finances or a second brain: £4 to £59
• Spreadsheet trackers for budgets, habits, invoices or training: £4 to £15
• Printable planners and journals: £3 to £15
• Digital planners for tablets (PDF with tabs): £7 to £20
• Wedding, trip or event planning kits: £9 to £25
• Meal plans with shopping lists: £12 to £30
• Cleaning or home routine checklists: £3 to £8
• Content calendars for other creators: £9 to £19

Templates sell on the time they save, so show the before and after: the messy week and the planned one. See Notion creators and templates.

Writers can sell to readers and to other writers.

• Novel or novella ebook: £3.99 to £8.99
• Short story collection: £2.99 to £5.99
• Poetry chapbook: £3 to £7
• Serialised chapters sold one at a time: £0.99 to £2.99 each
• Plotting or novel planning workbook: £7 to £15
• Query letter and synopsis templates: £5 to £12
• Writing prompt packs: £3 to £9
• Recipe collections, travel guides or local guides: £5 to £15

A free first chapter is the classic lead magnet for fiction. More on selling ebooks and the writers page.

Expertise from your working life sells to people a few steps behind you.

• Contract, proposal or invoice templates: £9 to £29
• CV and cover letter templates: £5 to £15
• Pitch and outreach scripts: £9 to £25
• Rate card calculators: £5 to £12
• Industry report or salary guide you compiled: £15 to £49
• Onboarding kit for new clients: £9 to £25
• Interview preparation pack: £7 to £19

Keep legal templates general and tell buyers to take advice for their own situation.

Spend an hour testing before you spend a weekend building. Three quick tests, from cheapest to strongest:

1. Ask. Post a Story with a poll: "Would you want my full X as a guide?" Count the yes votes and, more usefully, the people who reply with questions.
2. Give a slice away. Make one page, one preset or one template, and offer it as a free lead magnet. If people claim it and ask for more, the full product has an audience, and you now have their email addresses.
3. Pre-sell. Describe the product, set a launch price and a delivery date, and see who pays. Only do this if you are certain you can deliver on time.

If an idea fails all three, keep it as content rather than a product. It still helps your audience, and their response will point you to a better idea.

Once one product sells, you rarely need a brand new idea for the next. Most strong products can be cut, combined or extended into a small range that serves people at different stages.

• Cut it down. Take one chapter, one preset or one page and offer it free as a lead magnet, or as a low-priced starter for people who are not ready for the full version.
• Build it up. Add worked examples, a video walk-through or extra templates and sell a deluxe edition at a higher price beside the standard one.
• Pair it. Make a small companion, such as a tracker for a plan, a shopping list for a recipe book or a cheat sheet for a guide, and offer it as an add-on at checkout.
• Bundle it. Once you have three related products, sell them together for less than the total, and keep selling each one on its own.
• Make it seasonal. A January planner, a back-to-school pack, a summer preset set: the same skills applied to the moment your audience is already thinking about.

Each new product reuses work you have done and reaches buyers who already trust you, which is why a creator's second and third products are usually quicker to make and easier to sell than the first.

Start with one free lead magnet and one paid product. The free item should be a small, quick win related to the paid one, so people who like it already want the next step. The paid product should be the fullest answer to the problem, in a format you can finish within two weekends.

Price by the result, not the page count. If your template saves a freelancer two hours of admin a week, £15 is cheap. Start mid-range for your category, add a "was" price and a countdown for launch week, and raise the price once you have reviews.

Then add a smaller second product as an add-on at checkout, such as a tracker for a plan or a bonus pack for a preset bundle. A £19 product with a £5 add-on taken by one buyer in four raises your average order noticeably. On a £24 order with a UK card, you keep £23.44 on stall.bio, since we take 0% of your sales.