Photo First, a template built around one great photo

This template is designed for a photo that fills the background of the whole store. A plum-coloured overlay sits across it at about two thirds strength, so white text and cards stay readable however bright the picture is. Until you add a photo, the background is a rich gradient from aubergine into dusky rose, so the page still looks finished.

Products sit on dark glass cards that let a little of the image show through, and buttons use the same glassy style with a warm golden yellow accent. Headings and body text are both set in the Inter family, a clean and neutral choice that never competes with your image.

Cards stack in one column with cosy spacing and medium rounded corners. Your photo and name sit at the top, over the background image. Choose a picture with a calm area in the middle and avoid lots of fine detail, because the cards cover most of it. A portrait, a landscape or a shot of your workspace all work well.