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Sunset, the warm and friendly template

Sunset is the look most new stores start with, and for good reason: it feels like golden hour without getting in the way of what you sell.

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How Sunset looks

The top of the page is a gradient band that runs from apricot through rose pink into violet, with your name and tagline in white across it. A soft shade sits behind that text so it stays readable over the brightest part of the gradient. Below the band, the page turns a pale peach and every product sits on a cream card with rounded corners.

Buttons and prices pick up the violet from the end of the gradient, which gives a clear next step on each card without shouting. Headings use DM Serif Display, a high-contrast serif that feels personal rather than corporate, and the body text is a clean sans-serif that stays easy to read at small sizes.

Cards stack in a single column, so a follower scrolling with one thumb sees one offer at a time. Gentle motion lifts each card into place as the page loads. Nothing here needs a photo to look finished, which makes Sunset a safe choice on day one, before you have a hero shot you love.

Example store at tom.stall.bio
T

Tom Reyes Photography

Coast, light and weddings in Cornwall

Golden
Hour

Free Golden Hour Preset

Mobile DNG + desktop XMP

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Example store. Tom Reyes Photography and these products are made up, and nothing is for sale.

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An example store. Tom Reyes Photography and these products are made up.

Best for

  • Photographers: The warm band frames landscape presets and print sales the way a late-afternoon shoot does.
  • Artists: Pink and violet sit happily next to colourful illustration, so your cover art never clashes with the page.
  • Writers: The serif headings suit book titles, and cream cards read like the pages of a paperback.

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