Road:
Salt Road: Chapter One
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Brutalist ignores the rules of soft, friendly design on purpose. It is direct, a little confrontational and very hard to scroll past.
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The page is an off-white, like unbleached paper, and every product sits on a white card with a three-pixel black border and perfectly square corners. Buttons have the same heavy outline plus a hard black shadow offset below them, so they look stamped onto the page.
Headings use Archivo Black, a heavy grotesque that reads like a protest poster, and body text is set in Space Mono, a monospaced face that looks typed on a machine. The only colour is a hot orange-red on buttons and prices. Your photo is shown as a square, not a circle.
Spacing is compact, so more products fit on the first screen, and motion is switched off: nothing slides, fades or wiggles. The hero is minimal, with your name and tagline straight onto the page. Brutalist works best with a short list of products and confident names, because it makes every word feel like a statement. Avoid long, soft descriptions here; short sentences suit it best.
Hannah Brook
Folk-horror novellas and notes on writing them
Salt Road: Chapter One
Free · EPUB and PDF to your inbox
Books
Salt Road
A folk-horror novella · EPUB + PDF
£4.99was £6.994.7 out of 5 from 19 reviewsNew release
Lantern Hours
9 short stories · EPUB + PDF
£3.99
For writers
Order the paperbackAn example store. Hannah Brook and these products are made up.
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