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Brutalist, a raw template with thick borders and sharp edges

Brutalist ignores the rules of soft, friendly design on purpose. It is direct, a little confrontational and very hard to scroll past.

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How Brutalist looks

The page is an off-white, like unbleached paper, and every product sits on a white card with a three-pixel black border and perfectly square corners. Buttons have the same heavy outline plus a hard black shadow offset below them, so they look stamped onto the page.

Headings use Archivo Black, a heavy grotesque that reads like a protest poster, and body text is set in Space Mono, a monospaced face that looks typed on a machine. The only colour is a hot orange-red on buttons and prices. Your photo is shown as a square, not a circle.

Spacing is compact, so more products fit on the first screen, and motion is switched off: nothing slides, fades or wiggles. The hero is minimal, with your name and tagline straight onto the page. Brutalist works best with a short list of products and confident names, because it makes every word feel like a statement. Avoid long, soft descriptions here; short sentences suit it best.

Example store at hannahbrook.stall.bio
H

Hannah Brook

Folk-horror novellas and notes on writing them

Salt
Road:

Salt Road: Chapter One

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Books

Salt
Road

Salt Road

A folk-horror novella · EPUB + PDF

£4.99was £6.994.7 out of 5 from 19 reviewsNew release

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Lantern
Hours

Lantern Hours

9 short stories · EPUB + PDF

£3.99

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For writers

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Example store. Hannah Brook and these products are made up, and nothing is for sale.

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An example store. Hannah Brook and these products are made up.

Best for

  • Writers: Zine makers, poets and essayists with an edge get a page that feels self-published in the best way.
  • Notion creators: Systems sold on blunt promises look honest and functional in monospaced type.
  • Photographers: Black and white documentary and street work suits the stark frames and square corners.

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